Property, Creative & Marketing

We build the space between people and place.

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Welcome to a New World of Placemaking

If you’re seeking strategy, brand and marketing for places and property, Colony Placemaker is your specialist partner.

We're proud to partner with the teams delivering places and property shaping the New World.

Mirvac
BlueCare
Peet
Corporate House
Stockland
Links
The Star Gold Coast
Sundale
The National Property Research
Salter Brothers
Venture Crowd

Services

Insight & Strategy
  • Discovery Workshops
  • Stakeholder Engagement
  • Place Vision
  • Campaign Strategy & Delivery
  • Customer Journey Analysis
  • Market & Competitor Analysis
  • Performance Reporting & Optimisation
  • Campaign Oversight
Place & Brand Positioning
  • Place Naming
  • Brand Identity & Logo
  • Brand Story & Messaging
  • Brand Guideline
  • Place Themes & Pillars
Property Marketing & Creative Delivery
  • Strategic Planning
  • Performance Marketing
  • Database Nurturing
  • Paid And Organic Social
  • Search Execution (SEO, AEO, GEO)
  • Media & PR
  • Photography & Film
  • Website Development
  • Copywriting & Art Direction
  • Immersive – Still & Animated
  • AI-driven Campaign Optimisation

Our Placemaker Team

We work across residential and mixed-use developments, delivering placemaking, brand and property marketing across the full lifecycle, shaping demand and momentum from first release to final stage.

Dominic Walsh
Dominic Walsh Partner / Place Strategist
Tracey La Spina
Tracey La Spina Partner / Marketing Strategist
Darren Walls
Darren Walls Head of AI Experience
Kelly Staples
Kelly Staples Head of Social Media
Will Yang
Will Yang Property Marketing Specialist
Spoorthi Rao
Spoorthi Rao Paid Media Specialist
Charles Schaefer
Charles Schaefer Creative Director
Julia Amouyal
Julia Amouyal Head of Media

Our Method

1.

Insight & Direction

We establish a clear understanding of the place, market and opportunity before we define objectives and setting strategic direction.

2.

Positioning & Identity 

We define the place narrative and identity that connect people, community and environment, shaping a clear and distinctive position in the market.

3.

Activation & Delivery 

We bring the place to market through integrated creative, digital and on-ground delivery, ensuring consistency across every customer touchpoint.

4.

Management & Optimisation 

We manage complexity, track performance and optimise activity over time, feeding insights back into strategy to drive stronger outcomes.

Let's build what's next.

From place strategy to property marketing, we partner with you to shape places and deliver commercial results.